What is a DMO?
Destination management is a method of promoting effective use of tourism resources. A destination management organization (DMO) is the type of organization that implements it. It’s also known as a destination marketing organization. Explained simply, a DMO does the following;
|Accumulates and organizes information on tourist locations, infrastructure, transportation, regional produce and the like|
|Organizes member tourism providers, with mechanisms to achieve synergy and profit|
|Identifies and works to improve regional tourism resources|
|Provides information through various channels|
The difference between Tourism and Convention Organizations and DMOs is that the DMO actively seeks members from a wide range of business segments, and operates in a more distributed fashion. Ideally, the DMO conducts personnel development to improve the capability of member tourism providers.
What is a DMS?
An advanced, dedicated IT platform is essential for running a DMO. This platform is the destination management system (DMS). Without a DMS, the DMO can’t realize it’s basic functions. Knowledge Travel Partners recommends the New Mind DMS for Japanese DMOs.
The value of the New Mind DMS
|Off-the-shelf and ready to go|
|The time for this system is now, to capture present opportunities. This is an off-the-shelf system that can be used right away. It comes with consulting services, backed up by 20-year track record.|
|There’s no time to lose|
|This is a system that can’t be easily or quickly developed by any Japanese organization. Waiting for Japanese organizations to develop a DMS involves tremendous opportunity costs, and it’s uncertain if the resulting systems will even work.|
|A custom system|
|It’s a highly modular system that can be customized to meet any DMO need.|
|The New Mind DMS is available at a reasonable price because the initial consulting and development costs were borne by European DMOs over many years.|
|This proven system makes money for the DMO through the sale of memberships, premium services and privileges.|
|World-class web output|
|Since the website and other output media is designed by foreign experts, the design is targeted to foreign tastes which are different from Japanese.|