Inbound Consultant Profiles
Rod Walters, Robert Scott, Max Claeys
Originally from the UK, Rod has lived half his life in Japan, working in various parts of Japan including Osaka, Shiga, Yamanashi, Nagano and Ehime. He has visited many other regions.
Rod has taught English and international studies to adults and children, and has worked variously in translation, corporate communications, marketing and research. Working for both small corporations and multinationals including Epson gave him valuable insights into how business is done in Japan. As a translator, Rod has translated a wide range of business and technical material, including tourism marketing and regional policy.
Recognizing that simple translation of Japanese tourism marketing materials is inadequate, Rod resolved to apply his research, marketing and other business skills to the problem of increasing inbound tourism.
Inbound Strategy, Content Creation, Research, Tour Planning, Photography, Coordination
|1989||Manchester University, English Language & Literature BA Hons|
|1991||Tomo Communications (Osaka) English teacher|
|1992||Osaka Board of Education English teacher|
|1995||Japan Intercultural Academy of Municipalities (Shiga) Adult education|
|1997||Lighthouse Corporation (Yamanashi) Translation and documentation|
|1999||Seiko Epson Corporation (Nagano)
Corporate Planning Office: Communication design, translation of corporate strategy documents
Design Center: Product design, marketing research and strategy, communication design
|2001||Established Walters Translation Office Translation in technology, tourism, business and design fields|
|2011||Established Knowledge Travel Partners Consulting in tourism to major tourism and transportation organizations|
|2011||Business development manager for a national inbound website (Ehime)|
|2013||Appointed Inbound Producer for Matsuyama City|
|2014||Certified as a Sake Sommelier and Educator by the Sake Sommelier Association|
|2015||Established the Ehime Tourism Support NPO|
|2016||Appointed to the Dogo Development Committee|
|Office||(089) 993-4303 Skype: rw.walters|
|Address||12-2 Miyauchi, Matsuyama, Ehime 799-2441, Japan|
Robert comes from New Zealand and currently works in Australia. Robert began his Japanese career as the youngest ever recipient of the Monbusho exchange scholarship, attending Japan’s only tertiary level tourism school at Rikkyo University.
He currently uses his language/marketing background in situations which require cross cultural skills in order to impart a message. This has led to roles ranging from market research and consulting for entities including Matsushita and the New Zealand Ministry of Forestry, to managing the United Nations pavilion at a world-scale exposition, to designing and conducting tours worldwide.
Collectively, these and other activities have resulted in a global network which is centered in the Pacific, but which extends as far as Europe. Robert’s involvement in the travel industry naturally results in a relevant network, with the associated ability to bring a resounding message to any given target market.
Market research, marketing campaigns, ground logistics, all aspects of the tour trade
|1984||Rikkyo University Faculty of Sociology, School of Tourism, Market research term
New Zealand Mt.Cook THC Japanese Activity Coordinator
|1986||Atlantic & Pacific Travel Ltd. Queenstown. Retail travel consultant|
|1987||Sapporo Snow Festival contract appointments|
|1989||Nishi Osaka ICSA International Consulting Service Association Market research and consulting contracts for clients including Matsushita Denki/Denko, Sharp, Kubota Tiles, Ministry of Forestry, Ministry of Construction, Okinawa Pineapple Association|
|1992||Language teaching professorship Osaka Imperial Girls College|
|1996||Language teaching professorship Osaka Gakuin University|
|1990||Alpine Tour Service KK tour escort abroad. 109 tours conducted over 16 years|
|2004||UOM University of Malta Faculty of Economics and Environment, School of Island Studies, Master|
|2005||Sydney based eCruising Pty Ltd. Wholesale, retail, tour, consultant|
|2008||Founded ITM IslandTravelMarketing to help operators of tourism plant on islands worldwide to acquire and retain quality custom|
|2011||Co-founded Natora. Began the Australian arm of Natora with initial activities in marketing and advertising|
|Address||22/64 Bayswater Rd. Rushcutters Bay. NSW 2011. Australia|
Born and raised in Northern France, Max has spent the last 13 years in London, Paris and Hong Kong where he currently resides. After a start in the music business, he’s worked in the digital marketing and ecommerce fields for the past 10 years gaining significant experience in selling products and services in European, North American and APAC online markets. In 2015, Max went freelance and created his own digital consulting structure and has been operating as a freelance ever since.
An avid traveler, Max spent years roaming the Asian continent and a year around Japan, completing a 15,000 km journey from Yakushima in Kyushu to the northern tip of Hokkaido.
In 2017, he visited the island of Shikoku where he met Rod Walters and joined Natora and ShikokuTours, bringing his digital experience to the team and working towards raising Shikoku’s profile on the international tourism map.
Internet, Digital Marketing, E-commerce, Project Management, Photography, Water Sports
|2000||EDHEC Business School (Lille – France) Masters in Marketing|
|2004||VP Records (London) – European junior marketing manager|
|2007||eDialog & eCircle (London – Paris) Digital media product manager|
|2008||Lafuma Group (Paris) E-commerce sales and marketing manager|
|2012||RacingThePlanet (Hong Kong) International e-commerce sales and marketing manager|
|2014||Evisu Jeans (Hong Kong) E-commerce Manager|
|2016||Wikonect (Hong Kong) Owner – E-commerce and digital consultant|
|2017||Joined ShikokuTours and Natora|
|Address||4C, 68 Hollywood Road, Hong Kong|