Partners — Expert inbound consultants

Inbound Consultant Profiles

Rod Walters, Robert Scott, Max Claeys

Rod Walters

Rod Walters Knowledge Travel Partners

Originally from the UK, Rod has lived half his life in Japan, working in various parts of Japan including Osaka, Shiga, Yamanashi, Nagano and Ehime. He has visited many other regions.

Rod has taught English and international studies to adults and children, and has worked variously in translation, corporate communications, marketing and research. Working for both small corporations and multinationals including Epson gave him valuable insights into how business is done in Japan. As a translator, Rod has translated a wide range of business and technical material, including tourism marketing and regional policy.

Recognizing that simple translation of Japanese tourism marketing materials is inadequate, Rod resolved to apply his research, marketing and other business skills to the problem of increasing inbound tourism.

Inbound Strategy, Content Creation, Research, Tour Planning, Photography, Coordination


1989 Manchester University, English Language & Literature BA Hons
1991 Tomo Communications (Osaka)  English teacher
1992 Osaka Board of Education  English teacher
1995 Japan Intercultural Academy of Municipalities (Shiga)  Adult education
1997 Lighthouse Corporation (Yamanashi)  Translation and documentation
1999 Seiko Epson Corporation (Nagano)
Corporate Planning Office: Communication design, translation of corporate strategy documents
Design Center: Product design, marketing research and strategy, communication design
2001 Established Walters Translation Office  Translation in technology, tourism, business and design fields
2011 Established Knowledge Travel Partners  Consulting in tourism to major tourism and transportation organizations
2011 Business development manager for a national inbound website (Ehime)
2013 Appointed Inbound Producer for Matsuyama City
2014 Certified as a Sake Sommelier and Educator by the Sake Sommelier Association
2014 Established
2015 Established the Ehime Tourism Support NPO
2016 Appointed to the Dogo Development Committee


Mobile 090-1173-4296
Office  (089) 993-4303 Skype: rw.walters
Address 12-2 Miyauchi, Matsuyama, Ehime 799-2441, Japan

Robert Scott

Robert Scott Knowledge Travel Partners

Robert comes from New Zealand and currently works in Australia. Robert began his Japanese career as the youngest ever recipient of the Monbusho exchange scholarship, attending Japan’s only tertiary level tourism school at Rikkyo University.

He currently uses his language/marketing background in situations which require cross cultural skills in order to impart a message. This has led to roles ranging from market research and consulting for entities including Matsushita and the New Zealand Ministry of Forestry, to managing the United Nations pavilion at a world-scale exposition, to designing and conducting tours worldwide.

Collectively, these and other activities have resulted in a global network which is centered in the Pacific, but which extends as far as Europe. Robert’s involvement in the travel industry naturally results in a relevant network, with the associated ability to bring a resounding message to any given target market.

Market research, marketing campaigns, ground logistics, all aspects of the tour trade


1984 Rikkyo University Faculty of Sociology, School of Tourism, Market research term
New Zealand Mt.Cook  THC Japanese Activity Coordinator
1986 Atlantic & Pacific Travel Ltd. Queenstown. Retail travel consultant
1987 Sapporo Snow Festival contract appointments
1989 Nishi Osaka ICSA International Consulting Service Association Market research and consulting contracts for clients including Matsushita Denki/Denko, Sharp, Kubota Tiles, Ministry of Forestry, Ministry of Construction, Okinawa Pineapple Association
1992 Language teaching professorship Osaka Imperial Girls College
1996 Language teaching professorship Osaka Gakuin University
1990 Alpine Tour Service KK tour escort abroad. 109 tours conducted over 16 years
2004 UOM University of Malta Faculty of Economics and Environment, School of Island Studies, Master
2005 Sydney based eCruising Pty Ltd. Wholesale, retail, tour, consultant
2008 Founded ITM IslandTravelMarketing to help operators of tourism plant on islands worldwide to acquire and retain quality custom
2011 Co-founded Natora. Began the Australian arm of Natora with initial activities in marketing and advertising


Mobile +61.413.363.135
Office Skype: rbtsct
Address 22/64 Bayswater Rd. Rushcutters Bay. NSW 2011. Australia

Max Claeys

Max Claeys Knowledge Travel Partners

Born and raised in Northern France, Max has spent the last 13 years in London, Paris and Hong Kong where he currently resides. After a start in the music business, he’s worked in the digital marketing and ecommerce fields for the past 10 years gaining significant experience in selling products and services in European, North American and APAC online markets. In 2015, Max went freelance and created his own digital consulting structure and has been operating as a freelance ever since.

An avid traveler, Max spent years roaming the Asian continent and a year around Japan, completing a 15,000 km journey from Yakushima in Kyushu to the northern tip of Hokkaido.

In 2017, he visited the island of Shikoku where he met Rod Walters and joined Natora and ShikokuTours, bringing his digital experience to the team and working towards raising Shikoku’s profile on the international tourism map.

Internet, Digital Marketing, E-commerce, Project Management, Photography, Water Sports


2000 EDHEC Business School (Lille – France) Masters in Marketing
2004 VP Records (London)   – European junior marketing manager
2007 eDialog & eCircle (London – Paris) Digital media product manager
2008 Lafuma Group (Paris) E-commerce sales and marketing manager
2012 RacingThePlanet (Hong Kong) International e-commerce sales and marketing manager
2014 Evisu Jeans (Hong Kong) E-commerce Manager
2016 Wikonect (Hong Kong) Owner – E-commerce and digital consultant
2017 Joined ShikokuTours and Natora


Mobile 00652-6014-3743
Skype max_claeys
Address 4C, 68 Hollywood Road, Hong Kong